See which campaigns actually work.
Automatic UTM tracking that captures every campaign parameter and links them to real conversions — without cookies, without tag managers, without extra configuration.
What you can do
Full UTM parameter capture
Automatically captures utm_source, utm_medium, utm_campaign, utm_term, and utm_content from every visit. No extra configuration required.
Campaign performance table
See sessions, visitors, pageviews, bounce rate, session duration, and conversion rate for every campaign, source, and medium in one table.
Period-over-period deltas
Compare any campaign against the previous period at a glance. Green and red indicators show what's growing and what's declining.
Conversion tracking
See exactly how many conversions each campaign, source, or medium drove. Link campaigns directly to your defined goals.
Drill-down breakdowns
Click any campaign to see its top landing pages, secondary dimensions, traffic over time, and goal conversions — all in one expanded view.
Google Ads support
Automatically captures gclid and gad_source from Google Ads click links, so paid search traffic is tracked without manual UTM tagging.
Source & medium breakdowns
View your campaign data grouped by utm_campaign, utm_source, or utm_medium with a single click. Switch views without losing your filters.
How it works
Tag your campaign links
Add UTM parameters to your URLs — utm_source, utm_medium, and utm_campaign are the essentials. Use our free UTM builder at /tools/utm-builder to generate them in seconds.
Eesee Metrics captures them automatically
When a visitor lands on a tagged URL, the tracking script reads the UTM parameters from the URL and attaches them to the session. No extra code needed.
Parameters persist across the session
If a visitor navigates to other pages, the UTM values follow them through the session so the entire visit is attributed to the original campaign.
View in the Campaigns dashboard
Open the Campaigns page to see all your campaigns, sources, and mediums in one table — with sessions, conversions, and period comparisons already calculated.
Who uses this
Paid advertising teams
Track Google Ads, Meta, and LinkedIn campaigns side by side. See which spend is driving real sessions and which is driving conversions.
Email marketers
Tag every email link with utm_source=newsletter and utm_medium=email. Instantly see how many sessions and conversions each campaign drives.
Founders running growth experiments
Test different channels and messages with UTM tags. Get data-backed answers to 'is this working?' without needing a data team.
Content & SEO teams
Distinguish organic search traffic from link-building campaigns. Understand which content drives lasting organic growth vs. short-term referral spikes.